January 31, 2016


Portioned in a size, that’s as powerful, as it is portable. We simply wish to create the highest potency, best tasting, live, energetic beverage there can be.

Pure Kombucha™ is always unfiltered, naturally carbonated, naturally caffeinated, non-GMO, gluten free, low sugar – has NO ADDED JUICES or FLAVORS – no refrigeration necessary.


Kombucha, is fermented tea. Just like a beer is made from grain, or cider from fermented apples. Kombucha is born from fresh brewed tea, infused with sugar and cultures of yeast and bacteria. Depending on the flavor, temperature, sugar source and size, tea will be fermented into kombucha in usually about 21 days.

Different yeasts and bacterias ferment tea into kombucha. Each region, person and brand will usually have their own unique combinations of these yeasts and bacterias. Kombucha is often a mash up of very same bacteria and yeasts that ferment apples, grapes, vegetables, malts and grains into cider, wine, beer and vinegar.
WHAT IS A SCOBY? (Symbiotic-Culture-of-Bacteria & Yeast)
The SCOBY is like a hotel for yeast and bacteria. It’s technically called a Zoogleal mat or Bio-film. It’s important to distinguish between the culture and the SCOBY. The culture is what makes kombucha, not the SCOBY, the SCOBY is merely a by-product of the process. You can make kombucha with only the proper culture, you don’t need a SCOBY.

What is Pure Luck® – Pure Kombucha™ – what makes it taste different and why do I feel so good when I drink it? 

It’s probably because we are totally geeks when it comes to our process. Here are 6 reasons:

1) We never compromise on quality with tea, water or any of our ingredients – not ever

Teas excite us, they have stories! Just like wine, tea also has appellation. With flavors and energies due to people and natural growing conditions in the soil, rocks, elevation, orientation, wind, rain, sunshine, method of harvesting, moon cycle, time of picking, curing method and so on. It’s all, really fascinating!

2) We always use the best local spring water available – spring water is filtered through an Earth Cycle

These artesian, spring waters gain valuable trace minerals and geo-local Earth energies while being bubbled back to the surface. It’s got that ohh+ so fresh feeling – Did you know that a single water molecule, when trapped, can change it’s atomic structure looking for an escape route?

3) This one goes without saying – everything organic

We always use organic/ biodynamic ingredients in our products. You get better energy, better nutrition, better taste and more microflora, hands down.

4) We really love stories, relationships, rituals, ceremony, applied anthropology and quantum theory… Say what??

How many countless generations of human energy has been focused into ceremonies celebrating tea, methods of cultivating & manipulating tea, curing tea and so on. Imagine the details of the many, historical events that have been planned or executed while drinking tea. Tea’s given as gifts to emperors and dignitaries. Scenes of camaraderie, stories shared and dreams plotted – over a cup of tea. Then there’s the countless people who have relied on the comfort of the idea – coming in off a frontier – looking forward to that warm pot of tea waiting at home. What about tea’s political turnings? How about tea picked by moneys? Tea picked by virgins? It’s insane, to try to digest the scope of history, stories and life energy, allotted to a single plant.

There are so many energetic events through time, ripples reflecting back on tea, literally in your cup. From the growing methods to the ephemerality of brewing it. Tea is the 2nd most consumed beverage on the planet. The only beverage with a higher consumption rate – and a longer marketing campaign – is water! Beer recently ranked in as the 3rd most consumed beverage on Earth. We are happy our 3 favorites are also everyone else’s too.

5) We ferment Pure Kombucha™ at least 21 days to make sure it is always properly probiotically “active” 

This means we grow up our bacteria babies real big and strong by nurturing them for the full course of the fermentation cycle. This makes sure all the beneficial aspects of kombucha become bio-available. We joke, they are our young adult children, fresh from college. Ready to join the workforce in your gut!

Why is it so important to ferment 21+ days?

6) Most importantly Pure Kombucha™ is exclusively fermented in glass barrels & never touches a metal surface from craft to bottle

This is why Pure Kombucha™ taste great and you can feel the difference when you drink a bottle. This is also why Pure Kombucha™ is not available on draft in a traditional keg. Instead we custom built our own glass draft, if you are in Bangkok email us to find out where you can get Pure Kombucha™ from a glass tap. Everywhere else, Pure Luck® – Pure Kombucha™ is only available in bottles.

What is it about Kombucha and Metal anyway?

What kind of Sweeteners do we use?

We use biodynamic pure cane Wholesome!™ sweetener whenever possible as the main food source for our kombucha ferments. We also often use organic evaporated cane juice, different grades of organic honey & organic grade B maple syrup to impart beneficial vitamins, antioxidants, minerals and accent flavor profiles.

How much sugar per bottle?

Pure Luck® is low in sugar, about 1 gram per bottle depending on the flavor.

When do we drink kombucha?

  • After meals
  • Need energy
  • Constipated
  • Thirsty!
  • Wanna detoxify
  • Hungover or have a headache
  • Need some positivity
  • Have an upset stomach
  • Feel bloated or sluggish
  • Every day to keep up immunity and maintain good gut health

Why are our bottles so small?!

We started with a 8 oz bottle in 2010. Then we asked tens of thousands of people over the years what they thought about bottle sizes for kombucha. One thing was for sure, an overwhelming majority wants kombucha in a small bottle. So we increased the potency, doubled the energy quotient and shrank the bottle. When comes to Pure Luck® one, 4 ounce probiotic shot, is all you need.

Why don’t you add juice to Pure Kombucha™?

But, then it wouldn’t be Pure Kombucha™

There is absolutely no need for us to add juice or anything to Pure Kombucha™. The flavors are meant to stand on their own. Our goal is to let you enjoy the true taste of tea, from our perspective. You are free to do as you wish. We actually want you to use Pure Luck as a mixer. Mix it into whatever you like. Beer, booze, salad dressings, fish marinades, vegetable steams, roasted chops, BBQ ribs and if you must add juice to Pure Kombucha™ don’t worry, we will forgive you… maybe. No matter what though, please drink Pure Luck® every day!

Will there be slight variations from batch to batch?

Yes, carbonation, color and subtle taste variations will occur.

To understand Pure Luck® you have to imagine tea and kombucha like a wine or beer. There are so many similarities. For example, out of many, many seasons – some wine vintages will be ok, some bad – and one will be great. When dealing with nature, weather and living micro-organisms, we do have some controls for predictable outcomes. But we also have to accept the control of nature and this, at times, can be more of an un-controlable element.

Pure Kombucha doesn’t need refrigeration?

We don’t add juice or extra sugar. Our brewmaster has created a kombucha that will naturally carbonate and then stabilize in a sealed bottle. With commercialization it’s possible to forget about nature. Kombucha, in it’s natural state loves the 80 degree weather. Of all the myths and legends surrounding kombucha. We can’t think of one where where we heard them say – you absolutely, always must refrigerate kombucha. Probably, because the refrigerator was only invented in 1922.

Does Pure Luck® Contain Caffeine? 

Yes, Pure Luck® contains caffeine. Kombucha thrives on caffeinated tea. Cinnamon Plum has the lowest caffeine and Green Dragon & Better than Cola have the most.

The story goes, Kombucha is named after a Korean physician named Kombu who supposedly healed the Japanese Emperor Inyko with kombucha tea. The tea was then named after him; “Kombu” + “cha”.

“Tea of immortality” as kombucha was supposedly called during the Qin Dynasty, China (221-206 BCE). Kombucha was supposedly known as “a beverage with magical powers enabling people to live forever”.

Genghis Khan and his men drank kombucha in the 12th century for vitality and strength – so goes the myth.
The Soviet Union, possibly used kombucha as one “secret weapon” in training it’s olympic athletes in the 1950’s. One benefit of kombucha is to prevent the build up of lactic acid, which leads to sore muscles.

Vitamins & Minerals – Vitamin-C, B-Vitamins, Carotene, Follic acid, Manganese and Potassium
Antioxidents, Flavonoids & Polyphenols – Naturally occurring in tea these counter the effects of harmful free radicals and oxidative stress, which lead to cell and tissue damage
Theanine & Caffeine – The combination of L-theanine and caffeine has been shown to promote faster cognitive abilities. Theanine has also been shown to reduce mental and physical stress by promoting alpha wave production in the brain
Beneficial acids  Help regulate pH, flush toxins, improve gut function, detoxify the liver and have anti-microbial effects
Probiotics – Probiotics are bacteria that help maintain the natural balance of organisms (microflora) in the intestines. The normal human digestive tract contains about 400 types of probiotic bacteria that reduce the growth of harmful bacteria and promote a healthy digestive system
German studies have suggested that kombucha helps to regulate and flush the digestive system. Good gut health and detoxification, as shown by these studies, leads to better immunity to illness, higher mental clarity/ focus, more energy, happiness, weight loss and better skin. It’s also very good for hangovers.

The process of kombucha fermentation creates; probiotics, beneficial acids, beneficial yeast, enzymes, b-vitamins, and usually an analgesic compound (pain reliever), an anti-arthritic compound, an anti-spasmodic compound, a liver-protective compound, and several anti-bacterial compounds. Yeast and bacteria “eat” the caffeine, sugar and alcohol and live off each other symbiotically. Aptly named; SCOBY – Symbiotic Culture Of Bacteria and Yeast.

“By the intake of the drink described as Teakwass (kombucha), there happens a remarkable invigoration of the body’s entire glandular system and a promotion of the metabolisms. …highly recommended for sports-people and those who do strenuous mental work. Through the promotion of the metabolism, undue fat deposits in the body are avoided or removed.” – Hans Irion, Director of the Academy for Chemists in Braunschweig, Germany 1944

Kombucha does not target a specific body organ but, rather, it influences your entire body system positively by effecting a stabilization of the metabolic situation. This leads, in many people, to a heightened immunity defense capacity against toxic influences and environmental stresses. Resulting in the invigoration of a damaged cellular metabolism, and the restoration and firming up of one’s well-being.

Some of the health-promoting properties people ascribe to Kombucha-tea require further research. However, other active mechanisms are entirely proven both by scientific testings and experientially, such as: regulation of the intestinal flora, cellular strengthening, detoxification and dross elimination, metabolic harmonization, antibiotic effect and facilitating pH- balance.

These statements have not been evaluated by the FDA. We are not doctors, kombucha is not a cure all, only one part of living a healthy 21st century lifestyle. Pregnant and nursing women should consult a physician before drinking Pure Luck®. 

Go outside and be happy. Don’t stress out. Live a healthy, active, happy lifestyle and eat your vegetables! 🙂 

All purchases are final. No returns or refunds.



** DISCLAIMER** The FDA doesn’t approve of any of these statements and we are not doctors. Kombucha is not intended to diagnose or cure anything. The government would rather you take pharmaceuticals and legal drugs than use – non-approved holistic therapies.